• What is Lead generation?

  • In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.[1]

    Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.[3]

    Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

    A lead is usually allotted to an individual to follow up on. Once the individual (e.g. salesperson) reviews and qualifies it to have potential business, the lead gets converted to an opportunity for a business. The opportunity then has to undergo multiple sales stages before the deal is won.

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by Ms. Walli on blog
Top Notch, Effective Process Service

I was referred to Anthony DiMario by another process server who did not operate in my area. For weeks, I had been trying to serve a time-sensitive mandatory notice on a pair of elusive tenants. RCI was attentive and responsive to the specific nature of my request. Anthony skillfully stepped in and, within the first 24 hours (on a weekend, too), delivered the utmost professional results. Thanks for helping to remove the worry of missing a deadline! I highly recommend this company for their efficiency, effectiveness and integrity.

by Michael Rosofsky - Attorney at Law (443) 275-0506 on blog
Best Service & Reasonable prices!

Best in the business and reasonable prices too.

by Jeremiah Arbogast on blog
Baltimore's Best!

Always a pleasure to do business with. We work together to get out of area Service of Process completed professionally.

by Souza LLC on blog
Nobody is Better

RCI is easily the best process service that we have used in the last 10 years. Fast, reliable and competitively priced. Thanks a million!!

by Linda F. Burgos on blog
Excellent Service & Rates

I am very happy with the fast and professional service, and reasonable rates provided by the staff at RCI.

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